How to use The Marketing Machine Journal
The journal has been designed to simplify your marketing tasks and keep you focused on what's most important.
It includes space to:
- Define your vision and get clarity on where you're aiming
- Describe your ideal customer, so you can easily refer back to your notes when choosing content or messaging
- Explain your value proposition, so you know exactly what to say when describing your products and services
- Set objectives to keep yourself focused
- Map out your buyer journey so you know how people will go from never knowing about you to being a loyal customer
- Create a 1-page plan and turn it into a detailed monthly plan and daily task list
- Keep a note of content ideas and questions to ask your customers
- Log your key marketing metrics, so you know your marketing is working to generate sales
- Reflect on what went well, and what can be improved